Work

A little sample of what we can do.

Somersby

PERSUADING MILLENNIALS IN STORE

Somersby

PERSUADING MILLENNIALS IN STORE

What?

A Somersby Cider consumer promotion using a Messenger Chatbot mechanic. Amplified via a POS suite, shoppers were rewarded with instant prizes in exchange for unique codes found on pack.

So?

We activated the campaign in an environment native to our audience, driving sales by creating an interactive brand experience and more importantly, tapping into what appeals to their lifestyle.

Dulux

LIVING IN FULL COLOUR

Dulux

LIVING IN FULL COLOUR

What?

Dulux want to encourage Australians to use colour in their homes; enter the annual Dulux Colour Forecast. Combining expertise, trends and editorial imagery, this year-long PR program simplifies the colour selection process, inspiring consumers to renovate with Dulux paint.

So?

The ongoing program continues to strengthen the brand’s position as category leader year-on-year and share of voice; resulting in 950 clippings with an audience reach over 150 million for 2019.

Mattel

GAME CHANGER FOR MATTEL

Mattel

GAME CHANGER FOR MATTEL

What?

Generating hype for Mattel’s Aussie Scrabble launch by crowdsourcing Aussie slang in partnership with Jetstar. We unveiled the new game with a media launch event at Melbourne Airport - complete with a custom Aussie Scrabble wrapped Boeing A320!

So?

The initiative helped to build relevance for the iconic Scrabble brand and achieved TV, radio, print and online coverage with a reach in the hundreds of millions. Research following the campaign found that 1 in 4 Australians heard about Aussie scrabble as a result!

Mayvers

CRACKING A SATURATED CATEGORY

WATCH

Mayvers

CRACKING A SATURATED CATEGORY

What?

A brand platform with substance for Mayver’s Peanut Butter. Nothing but goodness celebrated the values of the Mayver’s brand through storytelling, with a TVC amplified through a targeted media spend.

So?

The campaign helped to shift the brand into mass awareness, resulting in a sales increase year on year.

Woodstock

A WINNER FOR WOODSTOCK

Woodstock

A WINNER FOR WOODSTOCK

What?

In partnership with Total Tools, we created a Woodstock Bourbon consumer promotion offering the chance to win Total Tools vouchers, amplified with a disruptive in-store POS suite, as well as a competition mechanic with minimal barriers to entry.

So?

Leveraging shopper insights helped to drive trial and resulted in a 50% uplift in total entries, one of the most successful promotions for the brand to date.

Pet Stock

LOVE KNOWS NO BREED

Pet Stock

LOVE KNOWS NO BREED

What?

To elevate awareness of PETstock Assist’s National Pet Adoption Day, we removed breed labels from all animals on event partner PetRescue’s website to challenge stereotypes and misconceptions on breeds, then promoted the initiative through the ‘Love Knows No Breed’ PR campaign.

So?

The campaign achieved in excess of 1,000 pieces of coverage with an audience reach in the hundreds of millions. More importantly, we helped more than 1,000 pets find their furever homes.

Earth Choice

CAMPAIGN WITH A CAUSE

WATCH

Earth Choice

CAMPAIGN WITH A CAUSE

What?

In conjunction with a broadcast and digital strategy, we created the 30” Behind the Curtain TVC with the aim to build awareness of the Earth Choice brand, inspire consumers to consider their environmental impact and demonstrate how easy it is to make more ethical choices.

So?

With many consumers finding environmental issues confronting, we delved into consumer research to uncover attitudes and sentiments toward eco messages to underpin the campaign strategy.

Clag

120 YEARS OF CLAG

WATCH

Clag

120 YEARS OF CLAG

What?

To celebrate 120 years of Clag, we produced and amplified an engaging social video content series showcasing easy art and craft projects. We further amplified the occasion with an insight lead social competition focusing in on parent’s own memories of using the product as children.

So?

Supported by a paid social strategy, the Clag campaign achieved thousands of click throughs to key retailers, over half a million impressions and 650+ competition entries.

Carpet Court

DREAM IT. LIVE IT. STYLE IT.

Carpet Court

DREAM IT. LIVE IT. STYLE IT.

What?

To amplify Carpet Court’s new branding and ATL brand campaign, we launched a year long PR & Social Always On strategy to connect with consumers at the very start of their renovation journey, reinforce the new brand direction and inspire with relevant content.

So?

The always on strategy was driven by a fully integrated approach to ensure synergy between PR and social tactics and delivered results significantly exceeding previous years’

You’re in good company.

If we seem like your cup of tea, chat to Kerrie or Lucy and they’ll shout you one.

Kerrie Ryan

Managing Director

M +61 419 804 424

Lucy Houldsworth

Director

M +61 421 079 543