A little about us

We are Communicado.

We're an independent and full service agency. We shift what consumers think, feel and do with communication solutions for some of Australia’s most loved brands.

We do what’s right for your brand.

Our approach goes beyond the message and the medium. We focus on understanding people to craft ideas and strategies underpinned by what motivates them on the path to purchase. That means we build persuasive brand experiences that move consumers to care and convert shoppers to buy.

We start where others stop.

We’ll literally get right under the bonnet of your business. We’ve spent time in Bosch Auto’s mechanics workshop, created Aeroplane Jelly recipes and learned to install Rinnai hot water systems to strengthen our understanding of their business. Not only do we go beyond by ensuring our team graduates from the Dulux paint academy, but every time we receive a brief.

We go beyond what’s expected.

That’s our promise.

Our clients agree

“We chose to partner with Communicado from the inception of the Aussie Scrabble idea, as they shared equal parts excitement for the big idea, and detailed rigour on how to bring it to life in the most successful way.

They played their role in making this campaign the “most innovative launch we have ever done – GLOBALLY. The whole execution has been truly best in class” according to Ray Adler; Senior Director of Mattel Games, Global.

Communicado find ways to make things happen. They are not fluffy, they don’t over-promise, they push back when they don’t agree – and they get the results with seemingly minimal fuss.”

Jacinta Whitehead

Mattel Senior Manager Marketing - Boys

“We realised we had a huge task ahead to do justice to a brand so loved and trusted as Aeroplane Jelly (in its 90th year). We needed a communication plan that would springboard us into a year long celebration.

The team at Communicado used iconic elements from the brand’s history in a fresh and contemporary way to create a hero TVC, the standout piece across the campaign. The cross functional team at Communicado showed a great deal of passion and collaborated closely with our business.

We are very proud of what we’ve achieved and it’s provided a new benchmark to work to.”

Virginia Pullman

Digital and Integrated Manager McCormick Foods

“Through our long standing partnership, the team at Communicado understand our business objectives and consistently develop highly customised PR strategies for Dulux. Communicado develops story ideas and media angles that help build our profile with our core audience.

The regular communications and updates are critical as well as the responsiveness, personalised service and commitment to helping build the Dulux brand.”