and exceeding your expectations
is just what we do.
We start where other agencies stop. Our approach to your brand is to Go Beyond what’s expected and deliver meaningful results. We use brave thinking to exceed expectations for our clients.
Integration isn’t just a buzzword under our roof. Our business is driven by a powerhouse of creative thinkers who are experts across multiple channels of communication. As a full-service communications agency, there is no task or challenge we can’t deliver on for our clients. We listen. We evaluate. We never use a one-size-fits-all formula.
Who said an 11-metre Trojan Horse couldn’t make an impact at Bunnings? We built brand equity, changed perception of the brand and increased sales through a better connection with the target audience.
Drinking lots of the Wine of the Year certainly got our creative juices flowing as we delivered 150 stories across TV, radio, print and online outlets including ¾ page features in The Australian and The Financial Review.
We regularly make desserts and jelly in the office to understand both product and keep the Aeroplane social feed real, as the customer doesn't always want beautifully created food stylist shots.
We’ve spent time in a mechanics workshop to ensure we are right under the bonnet when developing programs for Bosch Auto.
We learned how to install a hot water system to strengthen our understanding of the Rinnai business and target audience. This knowledge helped us deliver a campaign which boosted sales by 60% for the business.
We’ve visited the Australian Paper mill in Gippsland, Victoria to learn about the entire manufacturing process so that our team can continue to deliver the most comprehensive trade incentive program in the channel.
When we were presented with the challenge to generate an impactful communications campaign to support the launch of Dulux’s new Wash&Wear paint formulation we went beyond – big time! We secured Jamie and Adam from the hit television show MythBusters to star in the company's biggest advertising campaign in almost a century. Four television commercials and YouTube videos were created with Jamie and Adam showing the performance of the paint. Consumer research has found the campaign to be entertaining, informative and brand enhancing and the ‘Marker Challenge’, the most popular of the four videos on YouTube, hit 100,000 views in the first four months.
CMC was charged with helping Mayvers, a small Australian-owned and family-run business, take on Kraft. Emotive creative was developed featuring the business owner and his young son to differentiate the brand’s peanut butter and position it as a natural spread for the family. Delivered via an exceptional media buy that provided over 350% ROI with TVC, outdoor, radio and digital, the collective campaign achieved phenominal sales results!
Nimble in size, with a big network of ideas, our line-up is made up of strategic suits, consultants and creative thinkers.
Communicado is committed to sharing our industry expertise with organisations that need it most. Our Managing Director Kerrie Ryan has been an active member of The Royal Children’s Hospital’s largest fundraising group ‘My Room’ for upwards of 15 years. The goal of this organisation is simple; to reach a 100% cure rate for kids living with cancer. We are committed to rolling up our sleeves and helping this organisation with the ‘My Room Grand Ball and Auction’ and a range of fundraising activities all year round.
If you’d like to discuss your integrated marketing needs, please contact: