and exceeding your expectations
is just what we do.
We start where other agencies stop. Our approach to your brand is to Go Beyond what’s expected and deliver meaningful results. We use brave thinking to exceed expectations for our clients.
Integration isn’t just a buzzword under our roof. Our business is driven by a powerhouse of creative thinkers who are experts across multiple channels of communication. As a full-service communications agency, there is no task or challenge we can’t deliver on for our clients. We listen. We evaluate. We never use a one-size-fits-all formula.
Who said an 11-metre Trojan Horse couldn’t make an impact at Bunnings? We built brand equity, changed perception of the brand and increased sales through a better connection with the target audience.
Drinking lots of the Wine of the Year certainly got our creative juices flowing as we delivered 150 stories across TV, radio, print and online outlets including ¾ page features in The Australian and The Financial Review.
We regularly make desserts and jelly in the office to understand both product and keep the Aeroplane social feed real, as the customer doesn't always want beautifully created food stylist shots.
We’ve spent time in a mechanics workshop to ensure we are right under the bonnet when developing programs for Bosch Auto.
We learned how to install a hot water system to strengthen our understanding of the Rinnai business and target audience. This knowledge helped us deliver a campaign which boosted sales by 60% for the business.
We’ve visited the Australian Paper mill in Gippsland, Victoria to learn about the entire manufacturing process so that our team can continue to deliver the most comprehensive trade incentive program in the channel.
It was a huge honour for the Xanadu 2011 Stevens Road to be dubbed ‘Wine of the Year’ by James Halliday, Australia’s most respected wine critic. This accolade inspired the Rathdown Wine Group to task Communicado with generating a wide spread publicity campaign. The product sold out and the publicity kept coming across TV, radio, print and online outlets including ¾ page features in The Australian and The Financial Review – our top targets.
With over 80% market share in jelly crystals, Aeroplane developed four innovative dessert products under the sub-brand of ‘Sweet Treats’ with an integrated campaign traversing cinema, magazine, display, social, promotions, publicity, blogger outreach and product seeding. Off the back of the 2013 launch campaign success, Aeroplane launched three ice cream and two cheesecake variants, which are all available at the major retailers from September 2014.
Nimble in size, with a big network of ideas, our line-up is made up of strategic suits, consultants and creative thinkers.
Communicado is committed to sharing our industry expertise with organisations that need it most. Our Managing Director Kerrie Ryan has been an active member of The Royal Children’s Hospital’s largest fundraising group ‘My Room’ for upwards of 15 years. The goal of this organisation is simple; to reach a 100% cure rate for kids living with cancer. We are committed to rolling up our sleeves and helping this organisation with the ‘My Room Grand Ball and Auction’ and a range of fundraising activities all year round.
If you’d like to discuss your integrated marketing needs, please contact: